TheSproutSocialIndex™
EditionXIX:
Introduction03
Whatconsumerswant04
Crackingthecustomercarecode
09
Mind,meetmachine17
Theteamstructureoftomorro23
Social’srevenueimpact,redefined31
02TheSproutSocialIndex™
Socialmedia
marketinggrewup.
Somethingnewishappening.AssocialAsaresult,socialmediateamshavecapturedYoureatthehelmoftheship,andyouhave
becomesmoreentrenchedinourday-to-theattentionofexecutivesandseniorleaderseverythingyouneedtoguideyourteam
daylives,socialmediateamsareatlonglastlookingtotapintothevalueofsocial.Theyintothefuture.
receivingtherecognitiontheydeserve. realizethechannelcandriveasubstantial
businessimpact,butarelookingtotheirteamsInthe19theditionoftheSproutSocialIndex™,
Industrytrailblazers—thosewhohavetoshowthemhow.
wesurveyedover1,800consumersand900
championedaneweraofbrandrelevance—